In February 2015, A-B released a new summer seasonal extension for their "Rita" line, "Lemon-Ade-Rita", a lemonade flavored margarita. [44] Anheuser-Busch InBev/NV (BUD) Q1 2023 Earnings Call Transcript". Motley Fool Transcribing. May 4, 2023 . Retrieved May 7, 2023. Dylan Mulvaney Speaks Out Following Bud Light Ad Controversy". Archived from the original on May 8, 2023 . Retrieved May 8, 2023.

Donald Trump Jr. called for an end to the boycott in April 2023, stating that he was not in favor of "destroying an American, iconic company" over "the stupidity of someone in a marketing campaign". He further cited their record of donating more to conservative politicians as a reason to end the boycott. [68] Anheuser-Busch InBev S.A. ADR falls Tuesday, underperforms market". MarketWatch . Retrieved October 18, 2023. Tuesday’s report painted a bleak picture for Bud Light, sales and shipments of which have weakened dramatically since its brief and limited partnership with trans influencer Dylan Mulvaney in the spring. Bud Dry was introduced nationally in the U.S. in April 1990 [54] with the slogan of "Why ask why? Try Bud Dry." It was originally successful in test markets and was expected to be a popular beer with the rise in light lager popularity. Dry beer is a form of pale lager where the sugars are more fully fermented to give a less sweet beer. It is also known as the Diät-Pils style. However, after the introduction of Bud Ice in 1994, Bud Dry was not heavily marketed. Production was discontinued in December 2010.In the summer, Bud Light lost its long-held top-selling American beer title to rival Modelo. The Constellation-owned brand has been making inroads in the US market for several years as customers switch their tastes to Mexican lagers. By 1981, however, with Miller Lite sales accelerating, the pressure was too great to resist. Busch needed to bet on his lead horse. He commissioned a recipe for what he called Budweiser Light. “He was investing a century’s worth of brand loyalty with this product,” Knoedelseder says. After tinkering with the recipe to lessen bitterness, per the chairman’s standards, the company debuted Budweiser Light in 1982 with commercials featuring a galloping Clydesdale that aired during sporting events. Bud Light, as it was later named, sold well among young and middle-aged professionals, but sales still lagged Miller Lite’s. On October 31, 2023, AB InBev CEO Michel Doukeris stated that the company will be shifting to universal themes, stating: [62]

Budweiser American Ale debuted in 2008. The beer was claimed to offer complex taste without much bitterness. American Ale had a distinctive hoppier flavor than other Anheuser-Busch beers, in an attempt to capture some of the American craft beer market, although most American craft beers are hoppier. American Ale was the first beer under the Budweiser name that was brewed with a top fermenting yeast. The beer's darker color was a departure from the other Budweiser brands. Production was discontinued by 2015. Morillo, Alexis (April 16, 2020). "Ritas Has A New Guava-Flavored Sparkling Margarita That Will Take You On A Tropical Vacay". Yahoo. Archived from the original on June 5, 2020 . Retrieved June 5, 2020. Smith, Aaron (November 6, 2014). "Anheuser-Busch swallows up another craft brewer". Time Warner. CNN. Archived from the original on February 6, 2015 . Retrieved March 2, 2015.

Karbach Brewing Co. to Partner with Anheuser-Busch and The High End". Archived from the original on November 3, 2016 . Retrieved November 3, 2016. Noel, Josh (August 24, 2012). "Goose Island Beer to Be Available in All 50 States". Chicago Tribune. Archived from the original on August 6, 2017 . Retrieved April 8, 2017. Nerozzi, Timothy (April 15, 2023). "Donald Trump Jr. opposes Bud Light boycott, citing company's donations to Republicans". Fox News . Retrieved June 15, 2023.